APPAREL | May 9, 2024

New Balance ‘Grey Day’ Takes Over May

​For 2024, New Balance’s iconic ‘Grey Day’ celebration is taking over the whole month of May. A significant moment in the New Balance calendar, Grey Day is an annual event to celebrate the brand’s signature colour.​

Why the Colour Grey?

New Balance’s love for the colour Grey dates back to the late ‘70s and early ‘80s when the Boston-based brand launched a range of Grey running shoes.​


They were seen as a solution to a problem where all-White runners were too easily ruined, either from bad weather or dirty streets.​


Since then, New Balance have embraced their fondness for the colour and see it as their staple hue to this day. It is considered an emblem of creativity and innovation.​


As a result, Grey Day was born in 2018, with the brand dropping some of their most iconic silhouettes in fresh Grey colourways every year since.


Here’s what’s hitting the shelves this year…


New Balance 9060

Rooted in retro, the 9060 brings those classic Y2K feels to the present.


The inspiration for the aesthetic is pulled straight from running shoes of the era, with expanded sway bars throughout the upper creating a sense of motion.


Mesh fabric keeps things cool and breathable, while suede overlays not only bring a premium feel to the upper, but a durable and long-lasting wear.​


Underfoot, an ABZORB midsole delivers cushioning for a smooth step, while ABZORB SBS in the heel keeps you stable and supported at all times.​


Landing in a men’s Rain Cloud and Castlerock colourway, and Shadow Grey for women, don’t miss out on these must-cop kicks.​


New Balance 550

Debuting in ’99 making it’s mark on basketball courts from coast to coast. Archived before being resurrected in 2020.


The 550’s low top, streamlined silhouette offers a clean take on the heavy-duty designs of the late ‘80s.


The premium uppers gives the silhouette a lux feel, but keeps it durable for the streets.


Landing in women’s Rain Cloud and White/Black for men’s, make sure you don’t drop the bag on these ones.

New Balance Clothing

Max comfort be sure to check out the latest drop for Grey Days which includes the comfiest wares for men’s and women’s.


Dripped in all grey the collection features hoodies, track pants and sweatshirts to keep you warm on those Grey Days.


Whenever A.Girl, Nokz and AMUTHEMC step out they’re always in head-to-toe New Balance! Don’t miss out and shop the full collection here!

More Articles Like This

SNEAKERS | February 22, 2024

Only At JD

Next Article